It’s not the first time that Subaru of America, Inc. has been honored in Kelley Blue Book’s Brand Image Awards, but it’s still something to cheer about! For 2016, the automaker earned honors in all three Brand Image Award categories, which include Best Overall Brand, Most Trusted Brand and Best Performance Brand.
While Subaru has been recognized in the awards before, this year is the first time that the company has nabbed honors in all three categories. For the second year in a row, the automaker has won Best Performance Brand and Most Trusted Brand titles. And, for the first time, Subaru achieved KBB.com’s prestigious Best Overall Brand accolade; a notable accomplishment that underscores the company’s dedication to providing excellent products and services.
Award winners are selected based on Kelley Blue Book’s Strategic Insights Brand Watch study. Subaru earned the highest score of any other car manufacturer in the Best Overall Brand category, helping the automaker clinch a first-time win in this division. Just a few factors examined in the study include performance, styling, fuel efficiency, comfort, safety and affordability. Subaru offers a vehicle lineup that excels in all of these areas and we couldn’t be more proud to offer their line of award-winning cars and crossover SUVs to shoppers here in Phoenix.
