Subaru is historically a leader in the auto industry, and this year is no exception. The automaker’s latest accomplishment is earning a top spot in the 2025 American Customer Satisfaction Index (ACSI) Automobile Study. This year, Subaru received top marks in several key categories, including dependability and safety. In 2025, Subaru raked in a score of 85%, which was the highest among all automakers in the study, and a 2% increase in Subaru’s total score in 2024.
What is the ACSI Study?
For over 25 years, the ACSI Study has evaluated companies across many industries, including the auto industry, on customer satisfaction. Each year, the ACSI Study relies on approximately 200,000 responses from consumers to determine winners in all categories. The ACSI Automobile Study evaluates consumer satisfaction with their vehicles based on over 100 areas of advanced technology. The ACSI Study is the only national survey that polls consumers who have owned their vehicles for at least 90 days. To determine rankings in its study, the ACSI Study compiles results using a 100-point system. Nearly 40 mass-market automakers participate in the study each year.
Subaru’s 2025 Accomplishments
In the 2025 ACSI Study, Subaru stood out once again as a leader in the auto industry. Impressively, Subaru earned top scores in multiple categories, which helped it earn the top spot overall among all automakers.
This year, Subaru won the following categories: Vehicle Safety, Product Quality, Overall Product and Service Quality, Perceived Value, Dependability, and Driving Performance. Safety is one area where the automaker has historically stood out, and this year marked the sixth year in a row that Subaru earned the top ranking for vehicle safety in the annual ACSI Study. For the fifth year in a row, Subaru stood out as a leader among automakers for Product Quality. This year was also the third year in a row that Subaru won top ratings for Overall Product and Service Quality and Perceived Value.
About Subaru
Subaru is an accomplished and popular global automaker with a large North American presence. The company’s North American headquarters are based in NJ, and it has retailers nationwide. Subaru has an extensive line of beloved vehicles, including the Outback, which is perhaps its most recognizable vehicle. Subaru also produces other durable vehicles such as the Crosstrek, Ascent, and Forester, along with all-electric vehicles including the Solterra. Its lineup also includes the Impreza and Legacy sedans and the WRX and BRZ, which are performance-oriented cars.
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