What's New at Camelback Subaru...

Subaru of America, Inc. has named Treasure Valley Subaru as the winner of the 2026 Subaru Love Promise Retailer of the Year Award. The award is presented annually to one Subaru dealer who has made a significant commitment to their customers and community throughout the year.

For drivers who prioritize education, Subaru offers a meaningful solution through its "Subaru Loves Learning" initiative. The automaker provides financial assistance to schools where budget constraints limit student and faculty achievement. As the largest corporate partner of AdoptAClassroom.org, Subaru coordinates with nearly 700 nationwide retailers to help local teachers secure the funding needed to buy essential classroom supplies each school year.

The Ducker Carlisle North American Parts Benchmark Awards have a repeat champion in 2026: Subaru! They've managed to duplicate their successes from the last year and breezed through a crowded field of other talented competitors to take the top three spots. Their wins come during the annual Ducker Carlisle North American Parts Benchmark Conference.

The completely redesigned 2026 Subaru Outback Touring earned a spot on the prestigious Wards 10 Best Interiors & UX List. Evaluators applauded the Outback Touring and Touring XT trims for their all-new interior. Not only does this midsize SUV allow passengers to enjoy a luxurious drive, but it also offers a number of cutting-edge tech features.

Subaru of America Inc. plans to return to the Overland Expo in 2026. This festive event is formulated for the adventurers of the world, people who love to travel for excitement and not just necessity. Subaru's "Camp Subaru" exhibit is the place to be for adventure travelers at the Expo.

The Subaru BRZ has yet again earned a spot on Car and Driver's Editors' Choice List. Not only is this lightweight sports car highly entertaining to drive, but it also proves to be a serious bang for the buck. Let's take a look at what makes the 2026 Subaru BRZ such a great choice.

Subaru firmly believes that children need access to basic essentials to thrive. During the cold season, it can be difficult for some parents to afford coats, hats, and other necessities that others may take for granted. This is why the company teamed up with Operation Warm to ensure that no kid is left behind.

Subaru has long thought that helping the community is a core tenet of being a successful company. In 2026, the Gear for Good campaign is going to contribute resources to five different youth soccer programs throughout the United States. The goal is to make the game more accessible to all, which can give children a path toward a healthy and successful life.

On October 22, 2025, Subaru of America announced that Subaru Solterra EV owners have gained easier access to the Tesla Supercharging network, which includes more than 25,000 Supercharging stations across North America. This easy access is made possible with the SubaruConnect app, which allows owners of the 2026 Subaru Solterra EV to charge their vehicles via the app's "Plug & Charge" functionality, which enables Supercharging ports to automatically recognize the vehicle and begin charging.

Three Subaru models earned a spot on Car and Driver's 2025 Editors' Choice list. The BRZ, Crosstrek, and Outback all stood out in their respective categories. Although the competition was stiff, these vehicles proved to be a step ahead. This is a testament to Subaru's commitment to remaining one of the leading automotive brands in terms of engineering, quality, and value.