  Subaru has long thought that helping the community is a core tenet of being a successful company. In 2026, the Gear for Good campaign is going to contribute resources to five different youth soccer programs throughout the United States. The goal is to make the game more accessible to all, which can give children a path toward a healthy and successful life.
The Importance of Youth Sports
Youth sports provide children with an opportunity to learn a number of life skills, such as teamwork, good sportsmanship, and problem-solving. They also learn the importance of following through on the commitment that they make to the team at the beginning of the year. Youth sports also give kids a path toward a career in sports, whether they want to be a player, coach, or have some other role within the world of competitive play.
Youth Sports Can Help Build Stronger Communities
Children involved in these programs are more likely to do better in school and steer clear of gangs or other bad influences in their lives. They may also be less likely to develop health issues typically associated with a sedentary lifestyle, such as obesity or diabetes. Parents and other adults can benefit as well, knowing that they can mentor children and help influence the kids in their communities to live a life of honor and dignity.
Developing the Future of Soccer in America
It's possible that these programs will uncover the next great American soccer superstar, which can be a benefit to the country's soccer program. Although this isn't the goal of the programs that Subaru is investing in, you never know, it could lead the United States to a World Cup title or some other prestigious award. Players themselves may be able to leverage their talent into college scholarships or professional opportunities early in their lives.
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