  Subaru of America, Inc. has named Treasure Valley Subaru as the winner of the 2026 Subaru Love Promise Retailer of the Year Award. The award is presented annually to one Subaru dealer who has made a significant commitment to their customers and community throughout the year.
Treasure Valley Subaru opened in 2020 as a standalone retailer in Boise, ID, going all-in with a brand-new 54,000-square-foot facility, complete with an off-road test track, dog park, and 48 service bays. The team at the dealership has always believed that leading with compassion and empathy would provide sustainable opportunities for those in need and ultimately improve the dealership's bottom line. That has paid off immensely, with sales nearly tripling in the last six years. They have been recognized as a Love Promise Customer and Community Commitment Gold winner from 2021 to 2025, as well as a HEART Award winner in 2026. They've supported 19 local charities and organizations in 2025 alone, with one of their most steadfast partners being the Boise Rescue Mission, the largest provider of services for people experiencing homelessness in Ohio. Treasure Valley Subaru employees volunteered over 860 hours to the Boise Rescue Mission in 2025.
Feel free to contact us at Camelback Subaru to learn more about our inventory or to test-drive a vehicle.
