Subaru of America Inc. plans to return to the Overland Expo in 2026. This festive event is formulated for the adventurers of the world, people who love to travel for excitement and not just necessity. Subaru's "Camp Subaru" exhibit is the place to be for adventure travelers at the Expo.

Subaru's Off-Road Workshops at the 2026 Overland Expo

How big are overlanding trips? They're so big that in 2024 alone, more than 8 million Americans participated in them. Overlanding has an even brighter future, with experts anticipating that the number will increase to 12 million over the next few years.

Subaru's exhibit will focus on their affordable off-roaders. If you love getting out there and exploring the wilderness, minus big expenses, Subaru is an excellent option. Their adventure vehicles include the Crosstrek Wilderness, Forester Wilderness, Outback Wilderness, and the Trailseeker. For hybrid options, look to the 2026 Forester Hybrid. Alan Bethke, the Senior Vice President of Marketing for Subaru of America, Inc., took the time to weigh in on this year's exhibit. "Subaru owners are known for their enthusiasm around outdoor adventures, and Overland Expo is a prime destination for them to meet, share stories, and plan their next excursions."

Subaru doesn't stop at sharing adventure stories, though. They'll also be donating time and money to a great cause. Subaru plans to work with local animal shelters to host pet adoptions. This is part of the "Subaru Loves Pets" initiative. Subaru owners are also delivering big perks to those attending the Expo. There's the invitation to Subaru Base Camp and evening receptions to have fun at. Subaru Base Camp is a camping area exclusively for Subaru owners.

Alan Bethke explains that Subaru wants to make the 2026 event special for Subaru owners. "We want to do everything we can to support them and their dedication to our brand with access to our latest off-road ready vehicles, unique onsite experiences, and inspiring discussions." Subaru has everything ready to go for adventure travelers. All Subaru owners or prospective owners have to do is show up. You can catch this event in California, Oregon, Arizona, Colorado, and Virginia.

More Information About 2026 Overland Expo

Are you interested in learning more about Subaru of America, Inc. and their participation in the 2026 Overland Expo? Contact us at Camelback Subaru to find out why Subaru's presence at this year's Expo is so important.